SOMETHING THAT CAN’T BE TAKEN AWAY FROM YOU

“Brand is the reward you get for keeping the promises you’ve made.” Ernest Lupinacci .

YOUR FACE

Your face is the prime visual representation of your personal brand. You are not the name of the company, not the logo of any kind – first of all, you are you. People do business with people. That’s why more and more companies nowadays are using “a personal touch”, make their clients feel they deal with humans, not faceless corporates.

A first impression of you people get on social media or googling your name. What do they see? Some outdated photos you’re not proud for along with dead links or your recent professionally made headshot and a link leading to your website www.yourownname.com?

YOUR STYLE

Your personal style should be easily recognizable. It should also correlate with your area of expertise: whether it’s more conservative or forward-thinking, classic or cutting-edge, or maybe eclectic. Some accessories might be very helpful. If it’s easy to spot you in a crowd, even from the back, you’re probably doing it right!

YOUR MESSAGE

Make your message clear and simple. If it fits into one line, it’s easier to remember, it spreads out faster, and speaking of you people will use your one-liner – for you it’s a 5-star review without any effort!

YOUR AUDIENCE

Know your audience. For example, as a headshot photographer, I have more than 7 billion potential clients on Earth. But that doesn’t mean they all will use my services.

Aim first to those who, as you think, need it most, need it now, and can afford that.

YOUR ONLINE PRESENCE

With a well-built online presence you expand