The easiest way to succeed is to be the best in your area of expertise.

Ok, you are the best. You know it, your friends know it, and even your dog is aware of it (or he just waiting for a treat and that's why he's has such a loyal look).

But what about the others? At least those who visit your profile page here – do they have a reason to stop scrolling and get to know you a little bit more? Did you give them that reason?

If you don't care about your personal image, you're not sending the right message to your potential clients. You're not removing an obstacle from their way towards you.

No one cares about the diamond lying deep at the bottom of the ocean because it takes a lot to pull it out. I mean it's still a diamond, it just isn't worth the effort.

The same diamond, framed in gold in a jewelry store on a central street has a much higher price.

The easiest way to succeed is to be the best in your area of expertise.

And to be visible.