Recently, I found out an interesting fact:

In the 1920s, only 5% of the U.S. population was brushing their teeth daily.
Which means the rest, 95%, didn't care AT ALL how their smile looked or how fresh their breath was because — guess what? — everybody else around looked (and smelled) exactly the same way!

Well, except those 5% of weirdos with suspiciously bright smiles.

It was just a hundred years ago, but it sounds like the Stone Age!

Today, everyone knows that you need to brush your teeth at least twice a day and visit a dentist regularly. The exception became the standard.

You know what? I feel the same way when I look at profile pictures on LinkedIn, websites, etc.

We're now in the Stone Age of personal branding. A vast majority don’t even care how they appear in front of their audience; moreover — they're not even aware they have an audience!

They think that a professional headshot is just a passing trend, believing that what's inside the box is truly important, not how it presents, still trying to choose only one when you can have both.

Because — guess what? — everybody else around looks exactly the same way, so why bother?..

Well, except those 5% of weirdos with suspiciously bright smiles on squeaky-clean profile pictures.